just a few decades ago brussels sprouts were\h the lamest kid in school they were bitter they\h\h
were stinky and they made an absolute fool of\h themselves at cheerleading tryouts so why now\h\h
are they seemingly everywhere why do we suddenly\h like them and if one of them left Brussels on a\h\h
train going 110 miles per hour and another left\h Paris a half hour later going 130. where would\h\h
they pass each other today we're answering two of\h those questions the Sprout assance is the result\h\h
of a decades-long head to toe Inside Out makeover\h that goes all the way down to their very genes no\h\h
they're jeans and just like every good makeover\h it comes down to three things Squad style and\h\h
substance and yes to be clear we are still talking\h about vegetables the if you want to be a cool\h\h
kid you gotta win over the cool kids when popular\h Food Network chefs and celebrity restaurant tours\h\h
started singing brussels sprouts as Praises in\h the late 90s the normies were destined to follow\h\h
because the cool thing to do is always whatever\h the cool people are doing that and this but why\h\h
did the food influencers food fluencers in food\h dancers whatever why did those people hop on\h\h
the Brussels train in the first place there were\h two big reasons and the first is actually pretty\h\h
simple remember what's on the outside is just as\h important as what's on the inside which is to say\h\h
how you prepare your food is as big a deal as what\h your food is that's what makes chocolate covered\h\h
dog biscuits so delicious in the pre-90s USFA\h the standard preparation for brussels sprouts and\h\h
most other vegetables was boiling or steaming the\h hammock came from old European times which to be\h\h
fair are best known for how good the food was when\h conventional wisdom said that ovens were for bread\h\h
and vegetables belonged over an open flame and\h while that idea isn't really based on anything it\h\h
hung around for Generations sort of like astrology\h or feeling Superior for 10 thinking on astrology\h\h
but you know it's just as easy as throwing your\h Sprouts in some water until they taste like sewage\h\h
preheating your oven to 400 degrees Fahrenheit or\h 200 degrees Celsius cutting them in half to max\h\h
out surface area tossing with some tasty wets and\h dries and popping them in the oven cut size down\h\h
for 30 minutes or 30 minutes Celsius you can even\h toss them halfway through and garnish with some\h\h
lemon and salt so you can feel like an artist okay\h it's slightly more complicated than boiling but\h\h
it's worth it to get these instead of stinky green\h mush balls that taste like regret the magic of\h\h
roasting lies in two chemical reactions set off by\h the high dry heat of an oven one is caramelization\h\h
which is the third step of making a killer ice\h cream sundae and also the process of breaking down\h\h
a food's natural sugars then there's the Mallards\h reaction which breaks down proteins both of these\h\h
cause Browning and create all kinds of nutty\h toasty good smelling compounds in all kinds of\h\h
food from cookies to yeah brussels sprouts at some\h point in the 90s Americans started getting wise to\h\h
roasting which made brussels sprouts dramatically\h more edible but remember when I said that there\h\h
were two big reasons they took off that was\h the simple one this is the other one the most\h\h
important part of a makeover of course is changing\h yourself on a cellular level to appeal to the\h\h
masses and that's exactly what scientists did here\h in the mid 20th century industrial farming was\h\h
all the rage the Brussels sprouts grow like this\h they've got a cool leaf hat and then a stem with\h\h
a bunch of sprouts crowded around it to machine\h Harvest those bad boys you have to feed the whole\h\h
plant through which only works if all the Sprouts\h are ready to go at the same time which they often\h\h
weren't so in the 1960s a company called sakata\h engineered a new Brussels sprout variety its main\h\h
feature was that all the Sprouts on one stem\h would be ready to harvest at the same time its\h\h
main drawback was that those Sprouts smelled like\h feet and tasted weird and bitter and bad but if\h\h
you can engineer your way out of the harvesting\h problem why can you engineer your way out of the\h\h
taste problem that was the question a team of\h Dutch researchers at Novartis asked in 1999. as\h\h
it turns out the answer is oh wait a minute you\h can totally engineer your way out of the taste\h\h
problem they found out that the compound synagrin\h and progoitram along with being the namesake of my\h\h
two very weird Sons but the masterminds behind\h brussels sprouts is deeply unpopular taste and\h\h
smell and a peek at their chemical makeup shows\h some real Legends in the world of stinky elements\h\h
I mean look at this sulfur the guy that did rotten\h egg skunk and gas leak how did they book him for\h\h
this so once the scientists identified the problem\h a company called bayozidan looked into their\h\h
massive library of historic Brussels sprout seeds\h which is a super normal thing to have mind your\h\h
business and crossbred the easy to harvest ones\h with some old low senegrine and pro-goitrin ones\h\h
to make these super Sprouts well they didn't call\h it the super Sprout but they do currently sell a\h\h
variety called speedia F1 which is cool because\h I didn't think F1 could get any speed yet the new\h\h
Brussels sprout was easy to grow easy to harvest\h and tasted way better than its predecessor like I\h\h
said it's simple makeover math combine the right\h substance style and Squad and you get success or\h\h
in the Brussels sprouts case massive success by\h one estimate the US went from growing 2 500 Acres\h\h
of Brussels sprouts to 10 000 in just a few years\h despite everything we know about supply and demand\h\h
the price farmers are fetching for these little\h guys has gone up fourfold too so the moral of the\h\h
story you are definitely not perfect the way you\h are and you'll be extremely popular if you change\h\h
everything about yourself to be more palatable or\h at least have some Dutch scientist do it for you\h\h
and if there's one thing in life that's\h ready for a makeover it's your coffee habit\h\h
if you're anything like I was despite having\h the theoretical ability to make coffee at home\h\h
you go in Fork over six dollars every day to\h get a better cup than what you could do with\h\h
grocery store beans but there's a better way\h with this video sponsor Trade coffee it's a\h\h
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screen or the link in the description and I'll\h be supporting Hai while you're at it so thanks