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just a few decades ago brussels sprouts were\h
the lamest kid in school they were bitter they\h\h

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were stinky and they made an absolute fool of\h
themselves at cheerleading tryouts so why now\h\h

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are they seemingly everywhere why do we suddenly\h
like them and if one of them left Brussels on a\h\h

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train going 110 miles per hour and another left\h
Paris a half hour later going 130. where would\h\h

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they pass each other today we're answering two of\h
those questions the Sprout assance is the result\h\h

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of a decades-long head to toe Inside Out makeover\h
that goes all the way down to their very genes no\h\h

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they're jeans and just like every good makeover\h
it comes down to three things Squad style and\h\h

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substance and yes to be clear we are still talking\h
about vegetables the if you want to be a cool\h\h

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kid you gotta win over the cool kids when popular\h
Food Network chefs and celebrity restaurant tours\h\h

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started singing brussels sprouts as Praises in\h
the late 90s the normies were destined to follow\h\h

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because the cool thing to do is always whatever\h
the cool people are doing that and this but why\h\h

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did the food influencers food fluencers in food\h
dancers whatever why did those people hop on\h\h

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the Brussels train in the first place there were\h
two big reasons and the first is actually pretty\h\h

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simple remember what's on the outside is just as\h
important as what's on the inside which is to say\h\h

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how you prepare your food is as big a deal as what\h
your food is that's what makes chocolate covered\h\h

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dog biscuits so delicious in the pre-90s USFA\h
the standard preparation for brussels sprouts and\h\h

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most other vegetables was boiling or steaming the\h
hammock came from old European times which to be\h\h

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fair are best known for how good the food was when\h
conventional wisdom said that ovens were for bread\h\h

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and vegetables belonged over an open flame and\h
while that idea isn't really based on anything it\h\h

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hung around for Generations sort of like astrology\h
or feeling Superior for 10 thinking on astrology\h\h

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but you know it's just as easy as throwing your\h
Sprouts in some water until they taste like sewage\h\h

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preheating your oven to 400 degrees Fahrenheit or\h
200 degrees Celsius cutting them in half to max\h\h

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out surface area tossing with some tasty wets and\h
dries and popping them in the oven cut size down\h\h

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for 30 minutes or 30 minutes Celsius you can even\h
toss them halfway through and garnish with some\h\h

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lemon and salt so you can feel like an artist okay\h
it's slightly more complicated than boiling but\h\h

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it's worth it to get these instead of stinky green\h
mush balls that taste like regret the magic of\h\h

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roasting lies in two chemical reactions set off by\h
the high dry heat of an oven one is caramelization\h\h

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which is the third step of making a killer ice\h
cream sundae and also the process of breaking down\h\h

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a food's natural sugars then there's the Mallards\h
reaction which breaks down proteins both of these\h\h

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cause Browning and create all kinds of nutty\h
toasty good smelling compounds in all kinds of\h\h

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food from cookies to yeah brussels sprouts at some\h
point in the 90s Americans started getting wise to\h\h

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roasting which made brussels sprouts dramatically\h
more edible but remember when I said that there\h\h

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were two big reasons they took off that was\h
the simple one this is the other one the most\h\h

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important part of a makeover of course is changing\h
yourself on a cellular level to appeal to the\h\h

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masses and that's exactly what scientists did here\h
in the mid 20th century industrial farming was\h\h

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all the rage the Brussels sprouts grow like this\h
they've got a cool leaf hat and then a stem with\h\h

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a bunch of sprouts crowded around it to machine\h
Harvest those bad boys you have to feed the whole\h\h

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plant through which only works if all the Sprouts\h
are ready to go at the same time which they often\h\h

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weren't so in the 1960s a company called sakata\h
engineered a new Brussels sprout variety its main\h\h

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feature was that all the Sprouts on one stem\h
would be ready to harvest at the same time its\h\h

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main drawback was that those Sprouts smelled like\h
feet and tasted weird and bitter and bad but if\h\h

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you can engineer your way out of the harvesting\h
problem why can you engineer your way out of the\h\h

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taste problem that was the question a team of\h
Dutch researchers at Novartis asked in 1999. as\h\h

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it turns out the answer is oh wait a minute you\h
can totally engineer your way out of the taste\h\h

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problem they found out that the compound synagrin\h
and progoitram along with being the namesake of my\h\h

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two very weird Sons but the masterminds behind\h
brussels sprouts is deeply unpopular taste and\h\h

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smell and a peek at their chemical makeup shows\h
some real Legends in the world of stinky elements\h\h

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I mean look at this sulfur the guy that did rotten\h
egg skunk and gas leak how did they book him for\h\h

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this so once the scientists identified the problem\h
a company called bayozidan looked into their\h\h

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massive library of historic Brussels sprout seeds\h
which is a super normal thing to have mind your\h\h

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business and crossbred the easy to harvest ones\h
with some old low senegrine and pro-goitrin ones\h\h

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to make these super Sprouts well they didn't call\h
it the super Sprout but they do currently sell a\h\h

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variety called speedia F1 which is cool because\h
I didn't think F1 could get any speed yet the new\h\h

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Brussels sprout was easy to grow easy to harvest\h
and tasted way better than its predecessor like I\h\h

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said it's simple makeover math combine the right\h
substance style and Squad and you get success or\h\h

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in the Brussels sprouts case massive success by\h
one estimate the US went from growing 2 500 Acres\h\h

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of Brussels sprouts to 10 000 in just a few years\h
despite everything we know about supply and demand\h\h

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the price farmers are fetching for these little\h
guys has gone up fourfold too so the moral of the\h\h

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story you are definitely not perfect the way you\h
are and you'll be extremely popular if you change\h\h

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everything about yourself to be more palatable or\h
at least have some Dutch scientist do it for you\h\h

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and if there's one thing in life that's\h
ready for a makeover it's your coffee habit\h\h

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if you're anything like I was despite having\h
the theoretical ability to make coffee at home\h\h

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you go in Fork over six dollars every day to\h
get a better cup than what you could do with\h\h

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