1 00:00:00,080 --> 00:00:13,693 Shout-out to SquareSpace for sponsoring! 2 00:00:13,693 --> 00:00:13,720 [80s computer intro sounds] 3 00:00:13,720 --> 00:00:18,880 In the early 90s I was attending Cromer\h Junior School. Here it is on Google Maps,\h\h 4 00:00:18,880 --> 00:00:24,520 it was converted into housing the year after I\h left, but as you can see, it’s an old school…\h\h 5 00:00:24,520 --> 00:00:30,000 school. Cromer is a seaside town located\h in Norfolk, on the east coast of England.\h\h 6 00:00:30,000 --> 00:00:37,120 It’s not a huge town, but it has a good tourist\h location, and importantly a beach. A beach meant\h\h 7 00:00:37,120 --> 00:00:42,960 swimming. It also meant that teaching swimming was\h high on the agenda of the local school. For us,\h\h 8 00:00:42,960 --> 00:00:47,360 that meant a short trip to Cromer High school\h every other week, in order to use their,\h\h 9 00:00:47,360 --> 00:00:53,000 fairly dilapidated swimming pool. This pool was\h shared by various schools in the region, with all\h\h 10 00:00:53,000 --> 00:00:58,040 lessons taught by one man; Mr. Brooklander.\h For years we frequented these lessons,\h\h 11 00:00:58,040 --> 00:01:06,000 all taught by this noble lone man until one day\h the lessons stopped, and a letter was sent home. 12 00:01:06,000 --> 00:01:10,840 Brooklander was dead, seemingly\h from natural causes. From that point\h\h 13 00:01:10,840 --> 00:01:14,200 onwards we had a different swimming\h teacher. I can’t even recall their\h\h 14 00:01:14,200 --> 00:01:17,880 name. Ms. Swimtastic or something. That is\h until High School started, who of course,\h\h 15 00:01:17,880 --> 00:01:23,480 used the same pool. A few weeks in, I went\h into a swimming lesson and there he was,\h\h 16 00:01:23,480 --> 00:01:29,920 Brooklander, apparently alive and well, noble\h as ever and eager to teach us how to swim. 17 00:01:30,600 --> 00:01:37,200 How the actual f*ck did this occur? No one\h knows, but what I do know is that my best friend,\h\h 18 00:01:37,200 --> 00:01:42,480 Michael, who had also moved up from Cromer\h Junior school, experienced the same thing.\h\h 19 00:01:42,480 --> 00:01:48,720 We got a letter home. Brooklander was dead. A year\h later, he was teaching us. Weirdly, he then died a\h\h 20 00:01:48,720 --> 00:01:56,240 year or two later, again apparently, and we got a\h letter home. SAYING THE SAME THING AS LAST TIME. 21 00:01:56,240 --> 00:02:02,200 It’s easy to write this off as tricks of the mind.\h But, it happened. I experienced the whole process.\h\h 22 00:02:02,200 --> 00:02:07,440 This isn’t something I made up years later. I was\h as shocked to see him then, as I am talking about\h\h 23 00:02:07,440 --> 00:02:12,360 it now. I talked about it at the time. I talked\h to my parents about it. Michael remembers it,\h\h 24 00:02:12,360 --> 00:02:18,400 even though we were in different year groups,\h but everyone else seemed to shrug it off. 25 00:02:18,400 --> 00:02:23,080 What gives? Did my friend and I split\h onto an alternative parallel universe\h\h 26 00:02:23,080 --> 00:02:28,400 somehow. Are we all just weaving in and out\h of slightly different timelines. Convening,\h\h 27 00:02:28,400 --> 00:02:34,240 parting, reconvening…. or were Michael\h and I just utterly trippin’ ballz. 28 00:02:34,240 --> 00:02:40,440 This localised phenomenon we experienced now\h has a name. It’s called The Mandela Effect,\h\h 29 00:02:40,440 --> 00:02:45,880 and it’s called that because a huge swathe of\h people seem to remember Nelson Mandela dying\h\h 30 00:02:45,880 --> 00:02:52,560 in prison sometime in the 80s. He of course\h didn’t. He was released from prison in 1990,\h\h 31 00:02:52,560 --> 00:02:59,840 becoming the first president of South Africa\h from 1994 to 1999 and then dying in 2013.\h\h 32 00:03:01,080 --> 00:03:06,000 It was paranormal researcher Fiona Broome\h who coined the term after sharing her clear\h\h 33 00:03:06,000 --> 00:03:11,680 memory of Mandela having died during the 80s,\h and since then, it’s been used to describe\h\h 34 00:03:11,680 --> 00:03:17,200 hundreds of instances where collective\h memories seem to differ from reality. 35 00:03:17,200 --> 00:03:22,360 So what gives? Is there something we’re\h missing? Was something misconstrued? Or\h\h 36 00:03:22,360 --> 00:03:29,960 is something a whole lot weirder going\h on? Well I’ll come back to that later. 37 00:03:29,960 --> 00:03:34,560 Usually the Mandela Effect applies to things\h we don’t really pay full attention to,\h\h 38 00:03:34,560 --> 00:03:38,160 or where we presume something\h without looking into all the facts. 39 00:03:38,160 --> 00:03:42,040 Let’s take some well known examples; 40 00:03:42,040 --> 00:03:48,680 In 1851 textile mill owners Robert and Benjamin\h Knight founded the BB and R Knight Corporation\h\h 41 00:03:48,680 --> 00:03:54,320 in Rhode Island, United States. 5 years later\h they established the brand “Fruit of the Loom”\h\h 42 00:03:54,320 --> 00:03:59,880 whilst producing muslin cloths. A friend, Rufus\h Skeel sold produce from the mill, with Skeel’s\h\h 43 00:03:59,880 --> 00:04:05,760 daughter painting images of fruit on the various\h cloth bolts. These images would quickly form the\h\h 44 00:04:05,760 --> 00:04:11,800 basis of the logo for the new brand, featuring\h a medley of fruits in front of a cornucopia.\h\h 45 00:04:11,800 --> 00:04:19,040 The cornucopia itself a horn shaped container\h often used to symbolise abundance and plenty. 46 00:04:19,040 --> 00:04:24,240 BUT THE CORNUCOPIA WAS NEVER PART\h OF THE LOGO…. EVER. It was just a\h\h 47 00:04:24,240 --> 00:04:29,720 simple collection of fruits, even\h as far back as this 1921 advert. 48 00:04:31,600 --> 00:04:36,400 "How did I make it big?? I know how!\h To play the game I buy real estate!" 49 00:04:36,400 --> 00:04:39,360 Now we all know The Monopoly Man, or Mr. Monopoly,\h\h 50 00:04:39,360 --> 00:04:45,360 to state his official name. Although Parker\h Bros got hold of the Monopoly rights in 1935,\h\h 51 00:04:45,360 --> 00:04:49,840 the character actually evolved over a\h decade later. Depicted as a sophisticated,\h\h 52 00:04:49,840 --> 00:04:56,480 older gentleman from the early 20th century, he\h was originally taken from the 1946 Parker Bros\h\h 53 00:04:56,480 --> 00:05:02,560 game Rich Uncle. Now, you might expect that Rich\h Uncle Pennybags would wear a monocle, after all,\h\h 54 00:05:02,560 --> 00:05:07,680 it fits with his image, and indeed, most of\h us remember that do be the case. However,\h\h 55 00:05:07,680 --> 00:05:13,160 he never did. Never has. This memory seems\h to be so strong that even newspapers would\h\h 56 00:05:13,160 --> 00:05:20,280 reference the character’s monocle well before\h we delved down this Mandela Effect rabbit hole. 57 00:05:20,280 --> 00:05:27,000 Let’s move onto Disney. Now from\h the release of Return to Oz in 1985,\h\h 58 00:05:27,000 --> 00:05:31,960 Disney consistently started using an intro\h depicting Cinderella’s Castle at Walt Disney\h\h 59 00:05:31,960 --> 00:05:37,760 World in Florida. There are variations, but\h the main core depiction is this flat castle,\h\h 60 00:05:37,760 --> 00:05:43,640 with the blue background. But, a LOT of people\h seem to remember a version of this, including me,\h\h 61 00:05:43,640 --> 00:05:49,280 where Tinkerbell flies around the castle, writes\h out the Disney logo and then dots the *I*,\h\h 62 00:05:49,280 --> 00:05:56,480 before flying off again. The thing\h is, this intro doesn’t seem to exist. 63 00:05:56,480 --> 00:06:01,520 How about Looney Toons? A product of Warner Bros,\h designed to rival Disney and their Mickey Mouse\h\h 64 00:06:01,520 --> 00:06:07,440 character, this whole escapade started way back\h in 1930 with the short animation “Sinkin’ in\h\h 65 00:06:07,440 --> 00:06:13,760 the Bathtub”. The series then spawned a huge\h wave of associated characters and animations.\h\h 66 00:06:13,760 --> 00:06:19,400 We all remember watching Looney Toons on a\h Sunday morning right? Well, wrong. It is,\h\h 67 00:06:19,400 --> 00:06:24,440 and apparently always was, Looney TUNES.\h That doesn’t make sense right? We’re\h\h 68 00:06:24,440 --> 00:06:29,560 watching a cartoon, not a symphony,\h so it must have been “Looney Toons”? 69 00:06:30,760 --> 00:06:35,760 The one thing most of the famous Mandela\h Effects have, is that they’re mascots, branding,\h\h 70 00:06:35,760 --> 00:06:42,840 title screens, logos; things we see so often. That\h may indeed be the reason they’re so famous. But\h\h 71 00:06:42,840 --> 00:06:48,000 it could also indicate that maybe we’re just not\h paying attention to the details. We’re skimming\h\h 72 00:06:48,000 --> 00:06:55,360 over it. After all, we’ve seen it a million\h times, it’s already engrained in our brain, right? 73 00:06:55,360 --> 00:06:57,880 Ok, so maybe we should look\h past the title screens,\h\h 74 00:06:57,880 --> 00:07:04,560 and into the content itself. As we’re\h on cartoons, let’s stick with that. 75 00:07:04,560 --> 00:07:08,960 Well let’s go back to Mickey Mouse. Now\h this one hit me hard. It was actually\h\h 76 00:07:08,960 --> 00:07:12,920 whilst I was researching this video, and\h I saw a thread mentioning Mickey Mouse’s\h\h 77 00:07:12,920 --> 00:07:18,680 suspenders. Immediately, my brain envisaged\h a scene from the 1928 animation Steam Boat\h\h 78 00:07:18,680 --> 00:07:22,640 Willie where Mickey Mouse is standing,\h whistling, swaying back and forth,\h\h 79 00:07:22,640 --> 00:07:29,680 and he snaps his suspenders. Now this memory\h was clear as day in my mind, yet it’s not in\h\h 80 00:07:29,680 --> 00:07:35,600 the animation at all. Mickey doesn’t even snap\h some pretend suspenders as some have suggested. 81 00:07:35,600 --> 00:07:40,520 There's no suspenders, or any\h sign of suspenders whatsoever! 82 00:07:40,520 --> 00:07:43,840 Ok, how about the 1969 Hanna-Barbera cartoon,\h\h 83 00:07:43,840 --> 00:07:48,400 Dastardly and Muttley in Their Flying\h Machines. A spin off of the Wacky Races\h\h 84 00:07:48,400 --> 00:07:54,200 series, depicting our duo attempting to catch\h a messenger pigeon named Yankee Doddle PIgeon. 85 00:07:54,200 --> 00:07:59,760 Ok, now remember the “Catch the Pigeon”\h intro scene? Sure you do, “Catch the\h\h 86 00:07:59,760 --> 00:08:10,400 Pigeon, Catch the Pigeon”. IT’S NOT CATCH\h THE PIGEON, it’s “Stop the Pigeon”… Yes,\h\h 87 00:08:10,400 --> 00:08:15,640 even the comments on YouTube are in bewilderment. 88 00:08:15,640 --> 00:08:19,360 Some people claim there must\h have been a "UK only dub",\h\h 89 00:08:19,360 --> 00:08:24,960 but this isn't like a Teenage Mutant\h Hero Turtles situation. There is no dub. 90 00:08:24,960 --> 00:08:28,440 It just keeps happening. 91 00:08:28,440 --> 00:08:29,440 --I'll tell you what else keeps happening...\h\h 92 00:08:30,040 --> 00:08:35,040 Incredible websites! But only when\h sponsor, SquareSpace is involved. 93 00:08:35,040 --> 00:08:40,080 You can pick from soo many styles and use\h blueprint AI to get the best layout and style\h\h 94 00:08:40,080 --> 00:08:45,080 options. Along with optimised SEO tools so that\h you can show up in Google for the keywords that\h\h 95 00:08:45,080 --> 00:08:52,000 matter. It's just easy to snap features in and\h out! One of my favourite abilities is to swap\h\h 96 00:08:52,000 --> 00:08:57,320 between mobile and desktop views, so that you can\h optimise you content for every device and make\h\h 97 00:08:57,320 --> 00:09:02,440 sure it looks great! Just head to SquareSpace\h for a free trial, and when you're ready go to\h\h 98 00:09:02,440 --> 00:09:11,080 squarespace.com/nostalgianerd to save 10% off\h your first purchase of a website or domain! 99 00:09:13,600 --> 00:09:18,720 So maybe we should turn to video games. After all,\h they’re consistent, especially older releases that\h\h 100 00:09:18,720 --> 00:09:24,680 lack DLC and updates. But more importantly,\h we spent a lot of time playing these games.\h\h 101 00:09:24,680 --> 00:09:29,680 We scrutinised every damn pixel. Looked for every\h hidden room. Every cheat code. Every little cool\h\h 102 00:09:29,680 --> 00:09:34,920 animation. So to that end, surely, we’d\h be experts on everything there is to know? 103 00:09:34,920 --> 00:09:40,440 But from Overwatch signs appearing out of the\h blue, to imagined multiplayer experiences in Halo,\h\h 104 00:09:41,080 --> 00:09:46,320 to the playable Red Robin character in Mortal\h Kombat II, there are many, many, MANY instances\h\h 105 00:09:46,320 --> 00:09:51,200 of reported false memories in our games as\h well, and they don’t seem to have a single\h\h 106 00:09:51,200 --> 00:09:59,320 point of origin. No, these are shared\h memories, consistent around the globe. 107 00:10:01,280 --> 00:10:05,440 One of the most well known is from\h Super Mario Bros. on the NES. Released\h\h 108 00:10:05,440 --> 00:10:08,040 in November 1985, this is a game that has had\h countless play time around the globe. For many,\h\h 109 00:10:08,040 --> 00:10:09,920 it’s their first gaming experience,\h\h 110 00:10:09,920 --> 00:10:17,120 from the first jump to their first encounter\h with that Piranha Plant… on World 1-1. Right? 111 00:10:17,120 --> 00:10:21,920 No. Turns out there is no Piranha\h Plant in level one of Super Mario Bros. 112 00:10:21,920 --> 00:10:28,800 Most players seem to remember there being a plant\h on the 3rd pipe. They seem to recall entering the\h\h 113 00:10:28,800 --> 00:10:33,960 pipe, going through the bonus screen and exiting\h at the end of stage 1. But no matter which version\h\h 114 00:10:33,960 --> 00:10:40,720 you play, it doesn’t exist. The plants don’t\h appear until the second level, underground. 115 00:10:40,720 --> 00:10:43,040 This is a memory that’s shared so far and wide,\h\h 116 00:10:43,040 --> 00:10:47,840 that people re-create the Piranha in Super\h Mario Maker. There are countless Reddit threads,\h\h 117 00:10:47,840 --> 00:10:56,160 forum posts and comments of people gob-smacked\h that they can’t find this gobbling plant. 118 00:10:56,160 --> 00:11:00,720 Ok, so in 1996 Pokemon Red and Green\h were released for the Nintendo Game\h\h 119 00:11:00,720 --> 00:11:07,440 Boy introducing us to Pikachu, designed by\h Atsuko Nishida. Witnessing his popularity,\h\h 120 00:11:07,440 --> 00:11:12,280 the third game released worldwide, Pokemon\h Yellow, features Pikachu on the box art,\h\h 121 00:11:12,280 --> 00:11:19,760 although the tip of his tail is cut off.\h The black tip of his tail. Right? Wrong. 122 00:11:19,760 --> 00:11:24,760 Pikachu doesn’t have a black tip on his\h tail, he never did. On his ears, sure,\h\h 123 00:11:24,760 --> 00:11:29,400 but never the tail. Despite this you’ll\h find a shed load of fan art depicting\h\h 124 00:11:29,400 --> 00:11:36,200 Pikachu with a black tip on his tail. Even AI is getting in on the action! 125 00:11:36,200 --> 00:11:41,640 Another Nintendo false memory is on Mario\h Kart 64, released in December 1996 and\h\h 126 00:11:41,640 --> 00:11:47,520 offering a gigantic step up in graphical\h finesse over the Super Nintendo iteration. 127 00:11:47,520 --> 00:11:51,440 But like the Super Nintendo version, we\h were graced with a Rainbow Road level;\h\h 128 00:11:51,440 --> 00:11:53,840 notorious for being one of\h the most difficult tracks\h\h 129 00:11:53,840 --> 00:11:59,240 throughout the series. Mainly because\h if you slide too far, you’re a goner. 130 00:11:59,240 --> 00:12:03,800 Players from around the world can be found on\h forums and posts, furious with the difficulty\h\h 131 00:12:03,800 --> 00:12:09,160 of the N64’s rainbow road, constantly\h having to be saved by Fishin’ Lakitu,\h\h 132 00:12:09,160 --> 00:12:11,800 and usually ranking in the\h bottom half of proceedings. 133 00:12:13,040 --> 00:12:15,480 However, despite so many memories attesting this,\h\h 134 00:12:15,480 --> 00:12:21,120 N64 Rainbow road had guard rails along the\h sides of the entire track. Meaning that,\h\h 135 00:12:21,120 --> 00:12:26,320 unless you hopped around like a nut case, it was\h pretty darn hard to actually fall off the track. 136 00:12:26,320 --> 00:12:30,240 There are people in Reddit posts claiming\h that they MUST have been privy to an early\h\h 137 00:12:30,240 --> 00:12:34,480 version of the game, and at some point,\h Nintendo CLEARELY released a better,\h\h 138 00:12:34,480 --> 00:12:38,200 bug-fixed version. But we know very\h well that this wouldn’t happen. If a\h\h 139 00:12:38,200 --> 00:12:42,280 game was ready to be shipped, it was\h shipped, and that’s how it stayed. 140 00:12:42,280 --> 00:12:46,240 Perhaps it could be explained by people\h associating early preview screen shots\h\h 141 00:12:46,240 --> 00:12:50,800 with their playing experience. I’ve definitely\h done that before. But no matter where you look,\h\h 142 00:12:50,800 --> 00:12:58,640 and which pre-release build, all versions of Mario\h Kart 64 had the rails in place on Rainbow road. 143 00:12:58,640 --> 00:12:59,880 So what gives? 144 00:13:01,360 --> 00:13:04,880 There are countless theories on what’s\h occurring. Some of the chief ones are\h\h 145 00:13:04,880 --> 00:13:08,640 based around Quantum Mechanics and\h the multi-verse theory where we’re\h\h 146 00:13:08,640 --> 00:13:12,040 indeed flitting from one reality\h to the next, with our memories from\h\h 147 00:13:12,040 --> 00:13:18,200 the previous universe still intact. It’s\h been discussed on documentaries, podcasts,\h\h 148 00:13:18,200 --> 00:13:24,720 and countless times in the media. But I’d like\h something a bit more scientific than…. this. 149 00:13:27,880 --> 00:13:32,760 In 2022 Deepasri Prasad and Wilma\h A. Bainbridge from the department\h\h 150 00:13:32,760 --> 00:13:36,920 of psychology at the University of\h Chicago produced a paper titled “The\h\h 151 00:13:36,920 --> 00:13:42,560 Visual Mandela Effect as Evidence for Shared\h and Specific False Memories Across People”,\h\h 152 00:13:42,560 --> 00:13:46,760 and after having a chat with Wilma Bainbridge,\h I found myself knee deep in a world where we\h\h 153 00:13:46,760 --> 00:13:53,280 look at The Mandela effect as a psychological\h phenomenon, with potential cause and effect. 154 00:13:53,280 --> 00:13:58,520 Let’s disseminate it. In this study, four\h different tests were performed. The first was\h\h 155 00:13:58,520 --> 00:14:03,560 to present a range of graphics to 100 participants\h to determine whether they could identify the\h\h 156 00:14:03,560 --> 00:14:10,680 canonical versions correctly. This included 22\h characters, 16 brand logos and two symbols. Of\h\h 157 00:14:10,680 --> 00:14:17,800 these a manipulated version was introduced, with a\h well known Visual Mandela Effect (VME) alteration,\h\h 158 00:14:17,800 --> 00:14:24,760 alongside an alternative manipulation, offering a\h subtle difference, but not one known to be a VME.\h\h 159 00:14:24,760 --> 00:14:28,440 Participants were then asked to gauge their\h confidence in selecting the correct option,\h\h 160 00:14:28,440 --> 00:14:35,815 their familiarity with the graphic, and how many\h times they believe they had seen the logo before. 161 00:14:35,815 --> 00:14:35,840 In this test’s results; 162 00:14:35,840 --> 00:14:42,400 Every manipulation was selected at least once,\h however the VMEs for C-3PO, Fruit of the Loom,\h\h 163 00:14:42,400 --> 00:14:48,080 Curious George, Pikachu, Monopoly Man,\h Volkswagen and Where’s Waldo (or Wally\h\h 164 00:14:48,080 --> 00:14:53,840 for us Brits) was much more significant than\h the others. These being, famously, common\h\h 165 00:14:53,840 --> 00:14:59,240 Mandela Effect memories. Interestingly,\h Tom from Tom and Jerry was also quite high.\h\h 166 00:14:59,240 --> 00:15:04,320 The difference in shade seemingly another common\h false memory, however it doesn’t rank high enough\h\h 167 00:15:04,320 --> 00:15:10,280 to fall outside of chance. But all of the core\h VMEs were identified with a high familiarity and\h\h 168 00:15:10,280 --> 00:15:15,880 confidence. Mistakes made on the other graphic\h identifications were of a lower confidence. 169 00:15:15,880 --> 00:15:20,240 So, this indicates that people who\h identified the VME logos were very\h\h 170 00:15:20,240 --> 00:15:27,320 confident of their accuracy, compared\h to your average misidentification. 171 00:15:27,320 --> 00:15:31,640 Experiment two was to take a second group\h and present participants with a canonical\h\h 172 00:15:31,640 --> 00:15:37,320 graphic as a blurred image for 250ms\h and then give them a mouse controllable\h\h 173 00:15:37,320 --> 00:15:42,480 aperture to view the image for at least 5\h seconds; designed to mimic eye movement.\h\h 174 00:15:42,480 --> 00:15:47,360 They were then asked to select whether they saw\h a manipulated version or the canonical version. 175 00:15:47,360 --> 00:15:52,440 Participants who were shown the Monopoly\h man, C3PO, Fruit of the Loom, Curious George,\h\h 176 00:15:52,440 --> 00:15:59,080 Pikachu, Waldo and the Volkswagen logo were\h far less likely to choose the correct image,\h\h 177 00:15:59,080 --> 00:16:05,360 at 52% compared with 82.4% for non-VME images. 178 00:16:05,360 --> 00:16:09,600 Of those who selected the correct version,\h they tended to note a specific feature\h\h 179 00:16:09,600 --> 00:16:15,360 in identifying the graphic, such as they\h “only saw the fruit, not the cornucopia”,\h\h 180 00:16:15,360 --> 00:16:20,640 however of those who selected the\h VME, they did the same “I’m pretty\h\h 181 00:16:20,640 --> 00:16:27,480 sure it had a basket”. In fact, those who\h gave the incorrect match were more likely\h\h 182 00:16:27,480 --> 00:16:35,120 to attribute it to the memory of a feature\h that wasn’t present in the original (66.5%). 183 00:16:36,320 --> 00:16:40,680 To search for bias, participants were also\h asked what they thought the study was about,\h\h 184 00:16:40,680 --> 00:16:51,560 with only 8.6% mentioning “The\h Mandela Effect” or “False Memory”. 185 00:16:51,560 --> 00:16:56,480 A third experiment was then conducted to\h determine if prior exposure to altered\h\h 186 00:16:56,480 --> 00:17:01,840 VME images in real-world contexts could\h have influenced memory errors. To do this\h\h 187 00:17:01,840 --> 00:17:06,360 result sets were scraped from Google to\h analyse the prevalence of canonical vs.\h\h 188 00:17:06,360 --> 00:17:13,240 VME versions. The result was that most icons were\h predominantly represented in their canonical form,\h\h 189 00:17:13,240 --> 00:17:19,200 apart from C-3PO and Waldo who had\h a higher occurrence of VME versions,\h\h 190 00:17:19,200 --> 00:17:25,160 which COULD explain errors due to prior\h exposure. For Fruit of the Loom, VME errors\h\h 191 00:17:25,160 --> 00:17:31,600 preceded widespread exposure to the manipulated\h version, suggesting other factors at play. 192 00:17:31,600 --> 00:17:36,440 The final experiment was to test whether\h VME errors would occur during free recall\h\h 193 00:17:36,440 --> 00:17:41,160 of images. To do this participants were first\h gauged as to whether they were familiar with\h\h 194 00:17:41,160 --> 00:17:45,640 a logo or not. If they were then, they\h were given an unlimited amount of time\h\h 195 00:17:45,640 --> 00:17:49,640 to draw the graphic from memory. If\h they were not, then they were shown\h\h 196 00:17:49,640 --> 00:17:54,760 the canon graphic for 5 seconds, and then\h asked to draw it from short term memory. 197 00:17:54,760 --> 00:17:59,080 The outcome of this was that almost half\h of long-term memory drawings, of the 7\h\h 198 00:17:59,080 --> 00:18:04,560 subset, included VME errors. However,\h for those unfamiliar with the imagery,\h\h 199 00:18:04,560 --> 00:18:11,480 drawing from short term memory, still in fact led\h over 20% of participants to re-create VME errors\h\h 200 00:18:11,480 --> 00:18:17,400 in their drawing. This increased\h dramatically to 100% for C-3PO,\h\h 201 00:18:17,400 --> 00:18:22,480 with all drawings depicting that he\h had 2 gold legs, rather than one. 202 00:18:22,480 --> 00:18:28,080 For control images outside of this subset,\h there were only 7% of drawing errors overall.\h\h 203 00:18:28,080 --> 00:18:33,320 Suggesting that VME-apparent images for\h some reason, uniquely elicit consistent\h\h 204 00:18:33,320 --> 00:18:45,160 false memories, whether the participant\h has just been exposed to them or not. 205 00:18:45,160 --> 00:18:50,640 The paper concludes that VME is a genuine\h psychological phenomenon with shared, consistent\h\h 206 00:18:50,640 --> 00:18:56,320 memory errors across people in both short-term\h and long-term memory, but is far more apparent\h\h 207 00:18:56,320 --> 00:19:02,240 with particular depictions, suggesting that\h one reason is due to schema-driven perception. 208 00:19:02,240 --> 00:19:06,760 Schema theory suggests that people\h use pre-existing knowledge structures\h\h 209 00:19:06,760 --> 00:19:11,920 (schemas) to fill in gaps in memory. This\h process often results in scheme-consistent\h\h 210 00:19:11,920 --> 00:19:17,000 errors, where details aligning with\h expectations are falsely remembered. 211 00:19:17,000 --> 00:19:23,000 This can alone explain many of the current Visual\h Mandela Effects. Take Rich Uncle Pennybags.\h\h 212 00:19:23,000 --> 00:19:28,760 Our brains associate this rich top hat wearing\h character with the likes of Mr. Peanut, Charles\h\h 213 00:19:28,760 --> 00:19:34,480 Coborn, and other such stereotypical wealthy\h portrayals, who all happen to have a monocle, and\h\h 214 00:19:34,480 --> 00:19:41,000 so we tend to assume that Pennybags has one too.\h If we take a character like The Fat Controller,\h\h 215 00:19:41,000 --> 00:19:47,440 or Sir Toppem Hat, if you prefer from Thomas the\h Tank engine, the same is true. There are forums,\h\h 216 00:19:47,440 --> 00:19:52,120 Reddit posts and even polls asking where\h his monocle is, with respondents weirdly\h\h 217 00:19:52,120 --> 00:19:57,720 giving accuracy at about the same percentage\h as the second test of the Research paper. 218 00:19:57,720 --> 00:20:07,840 Of course, he doesn’t have one, but he does have\h the Top hat and tails we associate with one. 219 00:20:07,840 --> 00:20:12,320 We can also use this to explain the “Looney\h Toons” problem. If you look back at the 90s,\h\h 220 00:20:12,320 --> 00:20:18,480 even newspapers would write entire articles\h referencing “Looney Toons” instead of “Tunes”,\h\h 221 00:20:18,480 --> 00:20:23,600 because that made the most sense; it fit the\h Cartoon schema better than “Tunes” ever would, and\h\h 222 00:20:23,600 --> 00:20:35,000 of course, Loon rhymes with Toon. But if we\h replace that schema with the actual backstory that\h\h 223 00:20:35,000 --> 00:20:41,520 in the 1920s Disney originally created short films\h set to music called “Silly Symphonies”. Warner\h\h 224 00:20:41,520 --> 00:20:47,000 Bros wanted a piece of this action, so created\h two of their own short film sets called “Merrie\h\h 225 00:20:47,000 --> 00:20:53,360 Meolodies” and “Looney Tunes”, and this stuck,\h even when the music became less of the show. Then\h\h 226 00:20:53,360 --> 00:20:58,240 we can update that schema with something which\h makes sense. Without it our brain just has to hear\h\h 227 00:20:58,240 --> 00:21:07,315 the homophone of “Looney Toons” and *click*, our\h memory is set to what follows the cartoon schema. 228 00:21:07,315 --> 00:21:07,383 Let’s also not forget that Tune\h in America is actually pronounced\h\h 229 00:21:07,383 --> 00:21:07,440 Toon. You can see why this is\h such a common false memory. 230 00:21:07,440 --> 00:21:14,400 In the same way “catching a pigeon” makes\h far more sense than “stopping a pigeon”,\h\h 231 00:21:14,400 --> 00:21:18,720 and this could easily be an instance where we’re\h recalling something that fits the situation,\h\h 232 00:21:18,720 --> 00:21:27,960 over something that doesn’t. Almost as if\h our minds are correcting the discrepancies. 233 00:21:27,960 --> 00:21:31,560 To a lesser degree, this can\h also explain the Pikachu VME.\h\h 234 00:21:31,560 --> 00:21:35,600 Although Pikachu’s tale never had a\h black tip, his ears definitely do,\h\h 235 00:21:35,600 --> 00:21:40,080 so it’ fair to assume this pattern carries\h through to the tale, especially when squinting\h\h 236 00:21:40,080 --> 00:21:49,960 at a low resolution Game Boy screen where\h it’s difficult to tell one way or another. 237 00:21:49,960 --> 00:21:56,240 A 2015 Research paper by Deboarah Scearce-Miles of\h Fielding Graduate University came up with similar\h\h 238 00:21:56,240 --> 00:22:01,360 problems whilst exploring whether experiences\h in virtual environments, such as video games,\h\h 239 00:22:01,360 --> 00:22:06,000 can lead to false memories; where individuals\h confuse virtual memories with real life\h\h 240 00:22:06,000 --> 00:22:11,480 experiences. Although the results of this study\h were inconclusive, it found that participants\h\h 241 00:22:11,480 --> 00:22:16,920 were remembering items they expected to be in\h each virtual or real setting, depending on the\h\h 242 00:22:16,920 --> 00:22:22,720 environment. For example, in mocked up offices,\h participants recalled there being notebooks and\h\h 243 00:22:22,720 --> 00:22:28,520 pens, when in fact, there weren’t any. This is\h again, schema-consistent where “gaps in their\h\h 244 00:22:28,520 --> 00:22:35,120 memory” were filled with objects they\h expected, but did not necessarily see. 245 00:22:35,120 --> 00:22:39,680 However, this isn’t the only explanation.\h Prasad and Bainbridge also conclude that\h\h 246 00:22:39,680 --> 00:22:44,760 there are other causes at play, some of\h which entangle, distorting our memories\h\h 247 00:22:44,760 --> 00:22:49,520 somewhat. We call this Source Confusion,\h and it means that we interchange certain\h\h 248 00:22:49,520 --> 00:22:54,920 memories or associate certain memories with\h material other than the original source. Even\h\h 249 00:22:54,920 --> 00:22:59,360 when participants had extensive exposure\h to canonical versions of the graphics,\h\h 250 00:22:59,360 --> 00:23:04,680 occasional encounters with altered versions\h caused interference with accurate recall. 251 00:23:04,680 --> 00:23:14,080 We can also apply this to Looney Tunes, simply\h because a spin-off made by Warner Bros in the 90s,\h\h 252 00:23:14,080 --> 00:23:19,800 Tiny Toon Adventures, did actually use\h the word Toon, with very similar styling\h\h 253 00:23:19,800 --> 00:23:25,520 to the original series. Which could\h easily cause confusion between the two. 254 00:23:25,520 --> 00:23:29,760 We can also apply this to Rainbow\h Road on the N64. Sure it has rails,\h\h 255 00:23:29,760 --> 00:23:33,480 but Rainbow Road on other versions,\h including the Super Nintendo,\h\h 256 00:23:33,480 --> 00:23:38,600 doesn’t. The fact that you can still fall off\h the track by flying over the rails could cause\h\h 257 00:23:38,600 --> 00:23:44,720 some memory entanglement. This is enhanced\h even more if you’ve played the Mario Kart 8\h\h 258 00:23:44,720 --> 00:23:51,320 version of N64 Rainbow Road, because a lot\h of it does not in fact have those rails. 259 00:23:51,320 --> 00:23:56,480 It’s the same for Super Mario. The first level\h doesn’t have the Piranha, but World 2-1 does,\h\h 260 00:23:56,480 --> 00:24:01,680 as does Super Mario Bros 3, World 1-1. They’re\h not on the third pipe. they’re on the first. But,\h\h 261 00:24:01,680 --> 00:24:06,040 this could easily be an example\h of a memory bleeding into another. 262 00:24:06,040 --> 00:24:11,840 We can also apply this to C-3PO. Although the film\h version of the character has one silver leg. Most\h\h 263 00:24:11,840 --> 00:24:17,680 depictions outside of that, including the original\h toys, feature two golden legs. It makes perfect\h\h 264 00:24:17,680 --> 00:24:31,200 sense then, that we’d expect the same in the\h film. Plus most of us watched this on VHS. With\h\h 265 00:24:31,200 --> 00:24:41,920 that kind of quality we never stood a chance,\h and it’s safe to assume his gold body is gold. 266 00:24:41,920 --> 00:24:45,560 If we take Steam Boat Willie, although\h Micky Mouse doesn’t wear braces,\h\h 267 00:24:45,560 --> 00:24:50,240 there is a parody in season 4 of the\h Simpsons called “Steamboat Itchy” where\h\h 268 00:24:50,240 --> 00:24:55,360 Scratchy appears wearing braces whilst rocking\h back and forth whilst whistling. He however,\h\h 269 00:24:55,360 --> 00:25:00,760 doesn’t snap his braces as I, and others remember.\h There are however, various instances in the media,\h\h 270 00:25:00,760 --> 00:25:08,360 toys and even Disney animations where Micky does\h wear suspenders, including the 1937 animation,\h\h 271 00:25:08,360 --> 00:25:13,920 Clock Cleaners. Suggesting maybe this\h memory originates from somewhere else. 272 00:25:13,920 --> 00:25:19,640 Which itself is another problem. Over the years,\h we have lost a lot of media. The number of\h\h 273 00:25:19,640 --> 00:25:25,360 promotional trailers that appeared on certain TV\h channels, but which no longer exist are numerous.\h\h 274 00:25:25,360 --> 00:25:30,880 This could in part explain the Disney Tinkerbell\h introduction. Certainly there is no sign of it\h\h 275 00:25:30,880 --> 00:25:37,240 in the standard Disney introductions. However, we\h do get inklings of it in certain special intros. 276 00:25:37,240 --> 00:25:41,680 Various Wonderful World of Disney Intros do\h actually depict something pretty similar,\h\h 277 00:25:41,680 --> 00:25:48,720 as does the 1997 video, The Magic Behind the\h Masterpiece, a film about the making of Bambi. 278 00:25:48,720 --> 00:25:54,920 But no matter how hard we look, it is entirely\h possible that some media is just lost to time,\h\h 279 00:25:54,920 --> 00:26:07,560 leading us and others to continually\h gaslight ourselves about its existence. 280 00:26:07,560 --> 00:26:11,720 Of course, there are countless other famous\h Mandela effects. Most of which can be explained\h\h 281 00:26:11,720 --> 00:26:16,240 away with these principles, and quite often,\h a combination of them. Lots of people seem to\h\h 282 00:26:16,240 --> 00:26:21,000 remember seeing the full alien’s face at the\h end of Men in Black, but imagination can be a\h\h 283 00:26:21,000 --> 00:26:26,480 powerful thing, and if something isn’t complete,\h we’ll fill in the blanks, especially kids. 284 00:26:26,480 --> 00:26:32,120 However there will always, always be people who\h swear blind about what they saw or heard, and\h\h 285 00:26:32,120 --> 00:26:37,440 maybe they did. No one is privy to the experience\h of anyone else, at least not on a mental level,\h\h 286 00:26:37,440 --> 00:26:42,520 so who are we to correct someone’s reality,\h when we’ve never experienced it ourselves. 287 00:26:42,520 --> 00:26:45,000 Our experiences and therefore our memories,\h\h 288 00:26:45,000 --> 00:26:49,600 even of the same incident vary hugely.\h Things worth memorising for one person,\h\h 289 00:26:49,600 --> 00:26:55,000 might simply be worthless to another. Take\h Brooklander. That was clearly a powerful and\h\h 290 00:26:55,000 --> 00:27:00,560 important memory for me and Michael, but\h to others, it wasn’t even worth noting. 291 00:27:00,560 --> 00:27:05,240 But it is worth noting that the human mind\h is incredible susceptible to manipulation.\h\h 292 00:27:05,240 --> 00:27:09,800 We all like to assume we’re reasonable and\h rational, but, hearing your friend Doug sing\h\h 293 00:27:09,800 --> 00:27:14,520 the incorrect version of a cartoon theme tune, or\h create some fan art that doesn’t quite match the\h\h 294 00:27:14,520 --> 00:27:21,400 original will all compound seeds of doubt that can\h very quickly become canonical in our own minds. 295 00:27:21,400 --> 00:27:26,520 So what about the most famous of them all, the\h reason why it’s even called the Mandela effect\h\h 296 00:27:26,520 --> 00:27:32,040 in the first place? Well, I took it upon myself\h to do a deep dive into this and discover why,\h\h 297 00:27:32,040 --> 00:27:38,380 if any reason, people believed that Nelson\h Mandela did actually die in prison in the 1980s. 298 00:27:38,380 --> 00:27:43,480 This isn’t just a notion put forward by Fiona\h Broome. Thousands of people share this memory,\h\h 299 00:27:43,480 --> 00:27:48,400 and like most other “Mandela Effects” there\h are countless forum posts, Reddit threads\h\h 300 00:27:48,400 --> 00:28:07,480 and videos attesting to this. Some claim to\h have heard it on the news, whilst others like\h\h 301 00:28:07,480 --> 00:28:12,480 Black-Cat11 claim they heard it through school,\h with the class spending the remainder of the\h\h 302 00:28:12,480 --> 00:28:18,600 day talking about his life. Another commenter\h SweetCommunication51 claims to have also heard\h\h 303 00:28:18,600 --> 00:28:26,680 it in 1985 during school... and that's surely\h significant, that's something you'd remember. 304 00:28:26,680 --> 00:28:30,920 Of course, here is the video footage\h captured by various news outlets\h\h 305 00:28:30,920 --> 00:28:37,240 showing him being released from prison on\h 11th February 1990 at 16:14 local time,\h\h 306 00:28:37,240 --> 00:28:45,680 so clearly these memories are problematic.\h Well, no. Maybe, it’s not the memory that’s\h\h 307 00:28:45,680 --> 00:28:50,720 problematic. Maybe it’s the information\h we originally received that’s problematic. 308 00:28:53,160 --> 00:28:58,160 I’ve done a lot of digging into this, and it\h seems that during 1985, in various newspapers,\h\h 309 00:28:58,160 --> 00:29:04,520 there were stories running that actually\h claim Nelson Mandela had, in fact died. 310 00:29:04,520 --> 00:29:07,480 It seems that various groups\h were trying to spread rumours\h\h 311 00:29:07,480 --> 00:29:15,000 that Mandela had died during 1985, and\h this clearly got back to us in the West. 312 00:29:15,000 --> 00:29:17,640 In fact throughout this period, even taking\h the rumours being spread out of the equation,\h\h 313 00:29:17,640 --> 00:29:22,400 stories were appearing on a regular basis about\h Mandela’s health, and the fact that if he wasn’t\h\h 314 00:29:22,400 --> 00:29:27,800 already dead, he could be dead very soon. There\h was a whole world of media seemingly designed\h\h 315 00:29:27,800 --> 00:29:30,003 to shock us. The New York Times reported on August\h 17 1988 about Mandela being hospitalised with life\h\h 316 00:29:30,003 --> 00:29:32,400 threatening complications; something\h that could be taken out of context.\h\h 317 00:29:32,400 --> 00:29:34,040 In April 1986, various newspapers reported\h on the death of Chief Sabata Dalindyebo, a\h\h 318 00:29:34,040 --> 00:29:36,207 first cousin of Nelson Mandela.\h However, given the way it was written,\h\h 319 00:29:36,207 --> 00:29:36,280 it could easily be interpreted that\h it was actually Mandela who had died. 320 00:29:36,280 --> 00:29:38,400 And this is really, another\h very important explanation\h\h 321 00:29:38,400 --> 00:29:42,080 for the Mandela Effect and any false memories. 322 00:29:42,080 --> 00:29:47,480 Sometimes, as humans, we get things wrong. We take\h things out of context, something is misconstrued,\h\h 323 00:29:47,480 --> 00:29:53,240 exaggerated, misunderstood or we just lie,\h and that sh*t can stay with the recipient\h\h 324 00:29:53,240 --> 00:30:00,240 of that information for a long time. It can\h form a memory, and that memory can take on\h\h 325 00:30:00,240 --> 00:30:06,080 a life of it’s own. The longer it stays with\h us, the more true it must be, and sometimes,\h\h 326 00:30:06,080 --> 00:30:12,360 it can be very difficult to question what\h we remember -it's not very nice to doubt\h\h 327 00:30:12,360 --> 00:30:18,960 ourselves - especially when what we actually\h remember wasn’t the problem in the first place. 328 00:30:18,960 --> 00:30:31,720 For me, that’s where Mandela lies, and that’s\h also where the Brooklander situation lies. 329 00:30:31,720 --> 00:30:35,760 Whether I’m right or not, only history knows. 330 00:30:35,760 --> 00:30:39,360 Until next time, I’ve been\h Nostalgia Nerd. Toodleoo.