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Produced by the Calvin Company as a promo for Wheaties cereal and Wilson Sporting Goods, “Football for Millions” is a color 1950s educational sport film that strives to educate football audiences on the technical elements of the game. Presented by the National Federation of State High School Athletic Associations, the film features two short commercials by its sponsors (Wilson Sporting Goods Co. and Wheaties “Breakfast of Champions”). Composed of clips of the Redlands High School football team in Redlands, California playing a game at the University of Redlands, the narrator uses these clips to illuminate the rules and types of play in football to the audience. The short film argues that while football is an all-American pastime enjoyed by many, few actually know the games’ rules and regulations. 

National Federation of State High School Athletic Associations (State H.S.A.A.) seal (0:12). Opening credits overlaid scenes from football games at Redlands High School in Redlands, California (0:23). Coach Ralph Weaver and his staff and team gather to discuss strategy (0:57). H.B. Porter secretary of the State H.S.A.A. seated beside other association administrators of the National Junior College Athletic Association (1:10). William J. Schleibaum of Compton College (1:16). Representative of the National Association of Intercollegiate Athletics, A. Odour and P.J. Sarbo (1:22). Game officials from Missouri, California, and New Mexico (1:35). Montage of various plays (1:55). Presentation and description of Wilson TD "Touchdown" Football, official intercollegiate ball (2:21). Wilson T-Square shoulder pads (2:40). Wilson football helmet (2:48). 1950s Wilson black leather football shoe (2:55). Wilson brand uniforms (3:04). Fan in the stands quizzed about football knowledge (3:37). Breakdown of responsibilities of the four different officials that are on the field (5:25). How officials determine how and when timeouts should be charged (6:56). Wheaties breakfast cereal commercial (7:54). The Cleveland Brown’s Lou “The Toe” Groza (8:35). Breakdown of if sidelines are a part of the field of play (9:00-11:40). Explanation of what the scrimmage line is (11:44-15:50). Clip of a pass-play (16:03). Explanation of defensive pass interference restrictions (16:29-18:35). Rules surrounding a muffed punt (18:40). Explanation of number of snap infractions that may be called during a game (20:19). Clip of offensive clipping penalty (22:28). Calling fouls and the basic spot (23:23). Explanation of the role of the safety in football (25:11). Closing scenes (26:52).

The Calvin Company was a Kansas City, Missouri-based advertising, educational and industrial film production company that for nearly half a century was one of the largest and most successful film producers of its type in the United States. The company’s “golden age” was the late 1940s through the 1950s when the business of making films for businesses and schools was booming.

Louis Roy Groza, nicknamed "the Toe", was an American professional football player who was a
placekicker and offensive tackle while playing his entire career for the Cleveland Browns in the All-
America Football Conference and National Football League.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com